OUR MISSION


Our culture worships busy-ness and burning the candle at both ends. 

Our workplaces are set up to get the most out of us (and they do!).

To succeed, we’re advised and encouraged to get up earlier, go to bed later, work harder, sleep less. 

We’re told to sacrifice our sleep. 

We’re told sleep is an indulgence.

No wonder we’re exhausted.

But it doesn’t have to be this way. It shouldn’t be this way.

We’re not going to let it be this way…

…and what that means is this: here at Good Night Darling Co., we’re bringing sleep back.

Sleep is not a luxury. It’s a norm – and a normal, essential human need. We need sleep to stay healthy, to stay stable, stay well.

Without sleep, we get sick, we get stressed, we get snappish at work and at home, and we break down. Lack of sleep exacerbates chronic health conditions and sleep deprivation is literally a form of torture.

 We deserve better than that. You deserve better than that.

Stay well. Stay healthy. Get happy.